So according to wikipedia program optimization (SEO) is that the method of improving the quality and quantity of website traffic to an online site or an online page from search engines. SEO targets usually on the unpaid traffics, rather focusing on than direct traffic or paid traffic. Usually the traffic which are unpaid and usually originate from different kinds of searches, which includes searches like image search, video search, academic search, news search, and industry-specific vertical search engines.
Now the question arises what does this above line really say? Well SEO generally want to increase the standard and quantity of your website traffic (getting an user on your site). Now you would like to be thinking how does it work? So here the simple explanation of this, The Search engines are like libraries for the digital age.Instead of storing copies of books, they store copies of websites . once you a question into a search engine, it’s through all the pages in its index and tries to return the foremost relevant results and to undertake to to all or any this, it uses a bug called an algorithm.
To be honest Nobody knows exactly how these algorithms actually work, but we do have clues, a minimum of from Googles.Google officially says that “With the quantity of data available on the online , finding what you’d like would be nearly impossible without some help sorting through it. Google ranking systems are designed to undertake to to only that: sort through many billions of webpages in our Search index to hunt out the foremost relevant, useful results in a fraction of a second, and present them during a way that helps you discover what you’re trying to find .These ranking systems are made from not one, but an entire series of algorithms. to offer you the foremost useful information, Search algorithms inspect many factors, including the words of your query, relevance and usefulness of pages, expertise of sources and your location and settings. the load applied to every factor may differ on relying the character of your query – as an example , the freshness of the content plays how bigger role in answering queries about current news topics than it does about dictionary definitions.To help confirm that Search algorithms meet high standards of relevance and quality.”We have a rigorous process that involves live tests as well as the thousands of external which are highly trained ,Search Quality Raters from around the world. These Quality Raters follow their strict guidelines and conditions just for that outline our goals for Search algorithms and are publicly available for anyone to determine .
In simple terms, SEO works by demonstrating to look engines that your content is the only result for the subject at hand.This is because all search engines have the same goal: to mean the sole , most relevant results to their users.
But before we go further in SEO let me tell you “Google ranks sites , not internet sites .”
Now let mention feature which affect your SEO,
Before Google can even consider ranking your content, it first must know that it exists.Google uses several ways to urge new content on the web , but the primary method is crawling. To place it simply, crawling is where Google follows links on the pages they already realize to those they haven’t seen before.To do this, they use a computer virus called a spider.
Pagespeed is how briskly your page loads. It’s a ranking factor on desktop and mobile. ARE you actually ASKING WHY? well that because once more , Google wants to stay its users satisfied. If the users are clicking or tapping on search results or the results but it takes too long to load, that leads to dissatisfaction. Personally speaking if I visit any site and if it takes quite 10-15 second just to load and showing me a blank page I might simply leave that site and attend another site. So Page speed really matters for trafficking.
You will be shocked after hearing this statistic, 63% of Google searches come from mobile devices, which number is growing per annum .Given that statistic, it probably comes as no shocking surprise that Google announced a ranking boost for mobile-friendly websites in its mobile search results. Nearly 7 in 10 consumers would stop engaging surely with contents that doesn’t provide or display well on their device. That’s why it should be responsive. Otherwise dissatisfied users cause lower ranking and to be honest sites with bad UI are hard to use on different devices and really doesn’t cause you to persist with it for an extended time.
Google’s ranking algorithm is based on something called PageRank.In simple terms, this interprets backlinks as votes.According to my opinion and research outcomes I have concluded that, pages with more votes tend to rank higher. How can we know? Last year, we studied almost one billion sites and located a transparent correlation between referring domains (links from unique websites) and organic search traffic.
5. Search intent-
Finding a keyword or keywords that you simply want to rank for is straightforward . Just paste a topic into a keyword research tool or idea of content in the form of keywords in your page. That said, what many of us fail to think about is whether or not their page aligns with their chosen keyword’s search intent. Well if I search something and I see like 200+ keywords in m y result I’ll visit the site just because there is more content to explore.
Not all backlinks are created equal. Some carry more weight than others. This fact is built-in to the way PageRank works.Generally speaking, backlinks from high-authority pages are stronger than those from low-authority pages.Unfortunately, Google discontinued public PageRank scores in 2016. That means there’s no longer any way to see how much “authority” a web page has in Google’s eyes.Of course, backlinks aren’t the only way to boost the “authority” of an internet page.URL Rating (UR) also takes under consideration internal links, meaning that links from other pages on your site contribute to the authority of a page.If you would like to boost the “authority” of a specific page and are struggling to create backlinks thereto , consider adding some relevant internal links from other high-authority pages.
7. Content quality-
Google wants to rank the foremost reliable and useful results—always.To do this, they appear at content-related signals like expertise, authoritativeness, and trustworthiness.Collectively, these are referred to as EAT. For example if you search any gadget like TV and router so it will show the first result one the latest and kind of with good quality and that happens because technology moves fast. Nobody wants to know what the best gadgets were in 2016. That wouldn’t be useful. but if you check for some simple information like how to tie a tie then it might show the result of 2013 or older there nobody has updated the page for over six years, but it doesn’t matter because the way you tie a tie is that the same now because it was then.
So what could be final thoughts on SEO?
Knowing how search engines work and therefore the attributes they’re trying to find when ranking content is crucial when trying to make content that ranks.That said, program algorithms change all the time and there’s no guarantee that what’s important today will still be important next year.Don’t let that panic you. Generally speaking, the important things stay consistent and true to content and it will improve over time.Factors like backlinks, “authority,” and matching search intent have been critical factors for many years—and there’s no sign of that changing any time soon.